Basically, buy Panini NBA packs. Open them in store. Find the designated player of the day. Win packs instantly! Box purchases automatically qualify for winning packs. More details below.
Customer can enter by purchasing a pack of Panini NBA Cards. There is a no-purchase-necessary option as well (see official rules for details).
To win, the customer must open a pack they have purchased in front of a store employee and “pull” the Panini NBA Player of the Day or one of the Wild Cards highlighted on the poster. We recommend allowing each customer to win up to two prizes per day. Award them a prize (promo pack, etc) and enter their name on the winners list. If a customer buys a box of cards but does not want to open it in the store, you can award them one or two prizes and enter their name on the winner’s list as they will most likely pull a winning card.
Four times during the promotion randomly select one of your daily winners as a weekly prize winner. Award them a “weekly prize package” from the prizes provided in your merchandise kit.
At the conclusion of the 30-day promotion, randomly select one of your winners as the Panini NBA Player of the Month winner. Award them the grand prize (autographed card) and any other prizes you want to include from the kit.
Submit the name of your winner into the National Sweepstakes for his/her chance for a memorable experience with an NBA player.